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    <title>Ultimate Power Seller</title>
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    <description>Become an Ebay Power Seller</description>
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 <title><![CDATA[Ebay Drop-Off Centers: Selling For Someone Else]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=46</link>
<description><![CDATA[EBay has moved offline. Several companies, like Snappy Auctions and I Sold It On EBay, offer sellers franchises for brick-and-mortar eBay stores. These drop-off spots take customer items, evaluate, photograph, and list them online, collect the payments, and ship the items to their buyers. In other words, they do all the work—for a percentage of the selling price, of course. Beginner Strategies<br />
<br />
If you’ve contemplated jumping on the bandwagon and opening a physical drop-off location, fellow store-owner and eBay University instructor, Christopher Spencer has some advice for you:<br />
<br />
• Location is key. Get a good broker to help you identify convenient retail sites. It’s important to be in a high traffic area, such as a strip mall or a facility near good anchor stores, anyplace frequented by upscale individuals. To get high-quality merchandise, you need a higher level of clientele.<br />
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• Take store layout into account. As your business develops, you’ll need exponentially more storage space. Advises Spenser, “Consider whether a building will fit your needs for future expansion, so you can avoid growing pains.”<br />
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• Be careful what you accept. Don’t waste your time with items that won’t be worth the research and energy you’ll invest in them. Patrons sometimes bring in boxes of junk, or items with very little value. Be realistic with your clients, and counsel them what will and won’t bring in money. That way they know what to expect, and they aren’t disappointed by their final prices.<br />
<br />
• Charge a reasonable amount for your services. Keep yourself in line with what others are charging, rather than trying to undercut everyone in order to compete. Instead, add value to your services by focusing on areas at which you excel. If you have a staff member who specializes in a certain area, encourage your customers to bring in items in that field because you’ll be able to get them the maximum prices on eBay.<br />
<br />
• Concentrate on customer service. Exceed your customers’ expectations. Says Spencer, “Building a reputation and getting good clients is a matter of word of mouth and referrals, and that’s something people build over time.”<br />
<br />
Help Me Help You!<br />
<br />
People want help with things they don’t know how to do, or don’t have time to do—that’s why there’s such a need for this sort of service. It provides the convenience and ease of being able to just drop off an item and pick up a check. Though users have to pay a commission, they’ll typically get more for their item by using an experienced, knowledgeable seller, than they would by selling it themselves. To learn more about franchising opportunities, check out http://www.thebidfl oor.com/ebay_ franchise_ information. htm.<br />
<br />
Chris Malta and Robin Cowie of WorldwideBrands. com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwid ebrands.com/ EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=46</comments>
 <pubDate>Tue, 12 Sep 2006 19:44:15 -0500</pubDate>
</item><item>
 <title><![CDATA[Sniping Bargains On Ebay]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=45</link>
<description><![CDATA[After you?ve placed bids on a few things on eBay, the chances are good that, at one point or another, you will be beaten at the last minute by an eBay sniper. While this can be an extremely frustrating experience (and while it?s a reportable offense on eBay), the administration at eBay rarely acts on the report. Unfortunately, there?s only one way to beat the sniper: you need to become the sniper yourself. The great news, however, is that once you understand sniping, you can use these skills to win auctions at prices far lower than you would otherwise have thought possible.<br />
<br />
Manual Sniping<br />
<br />
Winning auctions through manual sniping is not very difficult. This is true especially if you have time to spare and a reasonably fast Internet connection. You must begin by writing down when each auction you are bidding on ends, and then make sure you?re sitting in front of the computer at the bidding page at the last possible minute. In this position, you will be able to outbid the current winning bidder or defend your own winning bid.<br />
<br />
It?s important to remember that, for manual sniping, you must set your maximum bid very high. If you don?t, you may be automatically outbid and the auction will have ended before you can bid again.<br />
<br />
In addition, it?s not possible to compete against someone who is using an automated sniping service. If the service is good, it will outbid you nearly every time. In the competitive world of online sniping, you?ll need to find a sniper of your own.<br />
<br />
Automatic Sniping<br />
<br />
Begin your search for an automated sniping service by typing the words, ?eBay sniping? into your favorite search engine. You?ll find multiple online services that will snipe for you for a small fee. These services will often provide you with a free trial period, so it?s worth giving it a try.<br />
<br />
There is also software available that will do your sniping for you. Such software can be purchased online in programs like iSnipeIt at http://www.isnipeit .com or SnipeRight at http://www.sniperig ht.com. The advantage to these programs is that you can pay for these once and use them for as long as you want. After you?ve installed the software on your computer, you will be able to enter which auctions you want sniped as well as the maximum amount you?re willing to pay. The software will then place the bid you requested whenever there are only a few seconds left in the auction. The primary disadvantage of this type of system is that you will need to leave your computer on for much of the time so that you don?t miss the end of your auctions.<br />
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A Sniping Alternative<br />
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If sniping in the ways described above seems too clandestine and unfair, there is another, less technical way to avoid sniping. You can simply email the seller and tell them that you were the victim of a last-minute sniper and really like the item. If the seller has another item to sell, they?ll often agree to sell it to you for the auction closing price.<br />
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The beauty of eBay is that it involves more than just bidding. The auction site offers a wide variety of tools to help you manage your auctions. Let?s take a look at these helpful tools in our next email.<br />
<br />
For a collection of articles and resources about bidding on Ebay visit http://shopping- questions. com<br />
<br />
]]></description>
 <category>Buying Tips</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=45</comments>
 <pubDate>Sat, 02 Sep 2006 22:18:57 -0500</pubDate>
</item><item>
 <title><![CDATA[Making Money With An eBay Business]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=44</link>
<description><![CDATA[Making money online has never been easier than it is now. One of the prime opportunities that exist today is with eBay. EBay, of course, is the revolutionary auction site that is now beginning to circle the globe. As with all other business opportunities, conducting research is essential. When you partner with eBay, you are essentially becoming a merchant of sorts, using the site to reach a larger market. As a merchant, the basic questions you should be able to answer two questions: what will you sell, and where will you buy? For all the obvious reasons, you want to provide a unique product, hopefully filling a market need. The key to success is to find a profitable niche where you either can dominate the competitors or one where you have no competitors at all.<br />
<br />
Now, there are two main types of sellers on eBay. There are business sellers and garage sellers. Garage sellers, as the term implies, are those who sell various personal knickknacks on the web, much like in a garage sale, albeit to a larger customer base. The items are usually pre-owned. More than earning a profit, garage sellers usually just want to get rid of some of their older property.<br />
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Business sellers, on the other hand, are those who operate on eBay for the primary purpose of earning a profit. While still a minority, many people are being added to this category everyday. Some have earned so much that they have found keeping their day job unnecessary. To attain this level however, you will have to keep a few things in mind.<br />
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First, treat your eBay venture like a legitimate business. The trick to making money with an eBay business is to simply treat it like one. It might start off as a hobby or a sideline, but you should very quickly get serious if you want to earn significant amounts. You may want to create a business name, open separate bank accounts, and accomplishing the necessary paperwork to establish your venture. After that, give it your best shot. Offer great products at low prices, back it up with excellent customer service, and you have a recipe for success.<br />
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Second, specialize. You can?t be an expert in all the categories in eBay; you can?t understand the value of all products. To be successful, you should concentrate on just one or two areas, and focus all your energy on those areas. Become an expert in your chosen areas, and the chances of making good trades (and therefore making more money) exponentially increase.<br />
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Third, learn to communicate well. Napoleon used to tell his secretaries, ?Be clear, be clear, be clear!? You must follow the same policy. Learn how to write auction listings that accurately describe your product, and don?t neglect to include all relevant details, such those involving shipping and handling, return policies, etc. Not only must you communicate well, you must communicate in a timely manner. Try to respond to all questions promptly and courteously, and try to be in touch with your winning bidders from the start of the transaction to its close. This is the secret to making money with an eBay business.<br />
<br />
Khalil Bashir is a writer on home business topics. To find the best home based business ideas and opportunities so you can work at home visit: http://www.clickaud it.com/goto/ 29793<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=44</comments>
 <pubDate>Fri, 01 Sep 2006 21:24:15 -0500</pubDate>
</item><item>
 <title><![CDATA[The Ten Commandments Of eBay: Side-Stepping Common Seller Errors]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=43</link>
<description><![CDATA[Rookie eBayers are prone to making certain mistakes that are detrimental to their businesses. CEO of internet consulting company, http://InternetBusi nessSkills. com, Allison Hartsoe, shares her insights on avoiding the top ten mistakes eBay newcomers make: See Yourself through Your Customers? Eyes? Don?t Start Off with a Feedback Rating of Zero. No one wants to be your first buyer?they?d rather not be a guinea pig when their money?s at stake. Go in and buy a few products, so you don?t appear to be completely inexperienced.<br />
<br />
? Don?t Take Fuzzy Pictures. Clean, quality photos are integral to giving your customers the right impression. You want them to perceive you as competent and professional, so make sure your listings look the part.<br />
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? Include Contact Info in Your Listing. Knowing they can get a hold of you if any issues arise goes a long way towards making shoppers feel comfortable and safe buying from you. Always include an email address, and preferably a phone number where they can reach you as well.<br />
<br />
? Respond to Customers? Questions Immediately. People expect ?instant? everything, including customer service. The quicker you answer your customers, the better chance you have of resolving their issues, and making that sale. Hartsoe points out, ?If it takes you two days [to respond], they?ve probably moved on.?<br />
<br />
Money-Matters<br />
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? Don?t Accept Cash in the Mail. You have no way of proving that a payment was or wasn?t received, or that the amount was correct. Accept credit card payments or PayPal?these are faster and leave a convenient paper trail.<br />
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? Set Your Prices Based on the Market. Use eBay?s Completed Auctions feature, or try http://HammerTap. com or http://Terapeak. com?s market research tools. You should have a good idea of the right price before listing your items.<br />
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? Don?t Lower Your Item Prices by Artificially Inflating Your Shipping Costs. If you charge 50 cents for an item, and then piggyback 6 dollars in shipping fees, your buyers won?t see the shipping charges until they checkout. At the very least, they?ll be unhappy; and they may choose not to complete the sale at all.<br />
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What?s in a Name?<br />
<br />
? Have a User ID that Reflects Your Products. An ID relevant to your business, such as ?RefillInk,? provides more credibility than an ID like ?2Cool4You.?<br />
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? Don?t Use Unknown Brand Names in Your Titles. Of all items sold on eBay, 60% are found using the search function, which only searches main titles. You?re given 55 characters to sell your item?don?t waste them on terms for which nobody?s searching.<br />
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? Don?t Use Misleading Brand Names in Your Titles. In other words, don?t put ?Disney? in your listing title for a teddy bear, unless he?s Winnie the Pooh, or some other Disney creation. In addition to violating your customers? trust and garnering a bad reputation, you?ll also end up in eBay?s doghouse. Hartsoe warns, ?They?ll pull your listing; and if you don?t rectify the situation, they?ll pull your store and ID, and suspend you.? For frequently searched keywords, relevant to your products, that you can use in your listings, check out http://Pulse. EBay.com.<br />
<br />
Bypassing these seemingly obvious, but all-too-common mistakes, can spare you many headaches, and make your transition into the world of eBay-selling a much smoother ride.<br />
<br />
Chris Malta and Robin Cowie of WorldwideBrands. com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwid ebrands.com/ EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=43</comments>
 <pubDate>Mon, 28 Aug 2006 17:50:10 -0500</pubDate>
</item><item>
 <title><![CDATA[eBay Selling Secrets - Live And Learn While You Give And Earn]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=42</link>
<description><![CDATA[Now that you have finalized your decision on making Ebay your primary business venture then you need to take one step at a time. The best way to do this is by selling your products and services part time while gathering valuable information on the selling secrets which will help in becoming successful. Learning the tricks of the trade can take time but worthwhile and profitable. Familiarising yourself with Ebay selling secrets will get you off to a great start.<br />
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To start your business all you need is access to the internet and wares to sell, if at this stage you have no product then an Ebay selling secret is to rummage through your own items that are of no use to you but may be well sort after by buyers. Check garage sales/car boots for bargains which can sell on through Ebay.<br />
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Number one Ebay selling secret is research - the more information under your belt will make your venture more understanding on the nuts and bolts on how to conduct a business like Ebay. A forensic search behind the scenes of how others have become successful is another fine way of learning. When choosing what product to sell - study carefully to see if there is a market for it. Check for popularity with a keyword search. Remember a picture paints a thousand words - photos is an important part in your auction. By providing snapshots you guarantee a boost in sales. Potential buyers take more interest in pictures thus increasing the chance of a sale all because the customer has just got a bigger picture (excuse the pun) of what it is you are selling. Photos are another selling secret from the Ebay system - just remember the quality of the photos is crucial when selling.<br />
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Crucial elements needed to make a success of your business is your choice of keywords and description. It is without doubt a vital Ebay selling secret to use apt keywords. Be precise in your description right down to the last detail. By giving an accurate description on the product can save any heartache that could arise from a disappointed customer a little later down the line. Always make sure your item is listed in the right category otherwise your item may never be found. This is just another Ebay selling secret which has proven to be a success because sellers have categorized accordingly.<br />
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Payment methods should not be complicated, make it easy and simplify any process of money transactions or exchange. Pay Pal is by far the safest and most highly rated way of dealing with the buying and selling procedure. Beware of bogus bidders who want to drain you of your hard earned cash. Just be cautious in situations that you are uncomfortable with - this will help ensure you no loss to your business.<br />
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It is an Ebay selling secret to time well with your listings at auction. Do some research on this because of different zones etc? Take advantage of the options available to write an About Me Page letting people know about you. The more they know of you then they warm to you and your product. By doing this you have enforced an essential Ebay selling secret.<br />
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Receiving positive feedback builds up your credibility - potential buyers will see this and can make there own judgement from there - most will see you as an honest vendor. Get the figures right when supplying information on Postage and shipping costs.<br />
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Promotion and advertising can result in financial losses if not done correctly. A no go is not to put reserve limitations or buy it now into your listings. Most auction participants love the bidding process.<br />
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Gather as much inside information on the techniques behind Ebay`s selling secrets to start you off on the right footing. Wisdom prevails so learn by others mistakes not your own as this can be costly.<br />
<br />
They say you LIVE and LEARN but in your case you are going to GIVE and EARN.<br />
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To be successful in business you have to be in the know. Need time out to relax http://www.benidorm beaches.com http://www.airfarel ive.com<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=42</comments>
 <pubDate>Sun, 27 Aug 2006 21:46:49 -0500</pubDate>
</item><item>
 <title><![CDATA[Free eBay Secrets - Success Is To Sell - Successful Is To Sell More.]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=41</link>
<description><![CDATA[No doubt the reason you are doing a search for Free Ebay Secrets is because you have taken the first steps in running your own business and what is more you want it to be a success. Well you have taken the right route - because below are a few free tips on Ebay selling secrets. Success is to sell - Successful is to sell more. What you must not do is let you yourself hold you back in gaining the success you deserve. Selling is not a complicated mission, so take some free Ebay secrets then start as you mean to go on in running your very own business venture.<br />
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Why pay out for help and guidance when easily to hand is free information on selling. Sale secrets is helping entrepreneurs just like your self to run their business`s successfully. By involving yourself with the world`s biggest online auction you have just secured yourself an extra income.<br />
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After finalizing your decision on becoming part of the internets biggest online auction site then you need to choose a user ID that represents your product or service. Remember it is your user ID that will portray your identity to customers. Have your ID confirmed by clicking on the verification option where you can check to see if your details were correctly entered. It is important to ensure you have made no mistakes - errors can hamper sales because potential customers may get a little confused. An Ebay secret is to get it right from the beginning.<br />
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If Potential buyers click on your ID icon they will be directed to your feedback profile. It is from here that your customers will build up confidence in whether to trade with you or not. This is a free Ebay secret that you need to follow through with and that is to keep the feedback to as many positives and less negatives.<br />
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As your business begins to grow so does all the data - it is wise to back up any information this will help you keep track of all business transactions. Believe me when I say Ebay is not exempt from becoming big business for you just like the thousands of other successful Ebay sellers. If you are serious enough you can make it happen.<br />
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A free Ebay secret is to draw up a check list fully mapped out with schedules logged with dates and times for conducting your business.<br />
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Storage space is important if dealing in bulk or large items - locate a good place to store your catalogue of accounts and any shipping materials. Organisation in your organization will help ease any pressure of losing valuable paperwork.<br />
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Remember to double check what charges are implemented by Ebay for the selling of your wares. This will give you an insight and guide when pricing up your products.<br />
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Finding the best category to list your items under should not be a problem Ebay free secrets state if you find yourself unsure which is appropriate for your product or service then go to the Ebay support centre for help on how to categorize. Try listing your item under two categories - you may pay an additional fee but certainly worthwhile if a sale is on the cards. When making the listing highlight specific benefits that the customer may gain from buying from you<br />
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Another piece of friendly advice in the way of a free Ebay secret is to attend trade shows it is from these you can learn so much while at the time converse with manufacturers where you can suggest selling their products. Who knows later down the line you may experience this yourself where you are approached in the same manner because of how big your empire has become.<br />
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Fraud on the internet is big and once again Ebay is not exempt from fraudsters so always be cautious.<br />
<br />
To be successful in business you have to be in the know. Need time out to relax http://www.benidorm beaches.com http://www.airfarel ive.com<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=41</comments>
 <pubDate>Sun, 27 Aug 2006 18:53:20 -0500</pubDate>
</item><item>
 <title><![CDATA[Beware - Sellers Can Get Duped On Ebay]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=40</link>
<description><![CDATA[Buyers being victims of fraud is understandable, but sellers? Surprising though it sounds, that’s exactly what is happening on eBay. A common fraud is a bounced check. This has of course been happening for years in business. Buyers send you checks for the goods and then they bounce, leaving you high and dry. The best option is to not send the goods, till the check has been cleared. This way you’ll be sure of your payment.As most are now wiser to this particular piece of deception, people are resorting to newer and more ingenious ones. There is a more difficult-to-detect fraud taking place on eBay now. A buyer asks for the goods to be shipped to an unconfirmed address. This address is different from the one registered at PayPal. You must note that PayPal accounts are notoriously easy to steal from, especially from new users. It only asks for an email address and password. PayPal does ask for a confirmed address now, which matches the one on the credit card. This is to prevent credit cards being registered on stolen accounts. But unscrupulous buyers ask for things to be shipped to a different address.<br />
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This could be the buyer resorting to credit card fraud. The goods are often delivered to the false address before the scam can be unearthed. Be wary of those who are willing to pay more and want a super fast delivery, because they could be scamming you.<br />
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Remember eBay frauds carried out by buyers are your responsibility. False payments are always refunded from you the seller, even if you have never received the money. Today there are many sellers and buyers who are moving away from PayPal, and using electronic payment services. Take a look at http://www.nopaypal.com for more information.<br />
<br />
There is another kind of fraud happening on eBay. Buyers sometimes deny buying goods and state that they have been scammed. They ring up the bank that has issued their credit card and claim fraudulent use after receiving the goods. The bank without examining it further reverses the transaction so the buyer has the goods which weren’t paid for. Though this is risky, it is so easy to do! Beware of this kind of fraud and make sure that all your transactions are over eBay, so that a proper record is kept of them.<br />
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A few precautions and being alert to the possibility of being duped could make you be a little more careful about your sales transactions over eBay.<br />
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Discover more articles and resources offering tips and advice about shopping, buying and selling by visiting http://shopping-questions.com<br />
<br />
]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=40</comments>
 <pubDate>Tue, 15 Aug 2006 16:37:08 -0500</pubDate>
</item><item>
 <title><![CDATA[Ebay- An Insider View For Starting A Profitable Business]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=39</link>
<description><![CDATA[Sure, anybody can sell their five years old camera and receive sometimes twenty or thirty percent as their return of initial purchase expense- but are those results the ones you are looking to achieve while starting an eBay business from scratch? I know the answer for such question, but lets begin to analyze that edifying point immediately. It is my experience and feedback, that many people start getting the touch of eBay by first buying a few items, getting to know the buying process and how everything is done from the beginning you bid on a item, till the end of the auction when you receive the goods to your home. It does not get any simpler in order to get a learning experience with eBay. But then you wish to go up new levels and start the exciting venture of selling your first item on eBay. You go on to eBay, login into that account, add the bank account needed if you have not done so, and you begin doing your research as to where exactly to put your tangible item up for sale for the best selling category. You keep going on with the process, you add the pictures for that excellent in-conditioned, 5 years old camera and your emotions start to rise-up upon seeing your auction live upon hitting the eBay search query for the specified title keywords you designated. Days pass and you start getting multiple memorable bids along with numerous questions for your unique camera that you are selling on eBay. You get excited once you see the final bid ended. Now you receive the eBay email notice notifying you that your unique camera sold for $109.32 cents. You shipped the camera- the winning bidder receives your excellent condition camera and treats you great by giving you a positive feedback as a form of the regular testimonial thank you eBay has set for millions of buyers to see. You transferred your $109.32 from your Paypal account and you get even more excited when you see that quick cash in your savings account 2-3 days business days later. You say to yourself that you want to do the process once again and even more times when your second auction is successfully finished and gets delivered to the customer.<br />
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Now I do not know what to sell and I run out of things to offer on eBay- what would you sell Joaquin?<br />
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The answer to that question for me would be real interesting, but simple. Since eBay is a very competitive auction giant, you have to research and test new merchandise that you think would be profitable and in demand by current eBay visitors. But you run out of patience and time investment and you still don’t have the answer as to what to really sell for a profit. So you quit and decided to go for that job you have hated for a lifetime. You quit.<br />
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Do you happen to know why most business fail on eBay as my experience and feedback goes? The once enthusiastic small business owner quits the eBay business before the business has even started. Such business owner never had the enthusiasm for doing his own research, market studies and getting the right wholesale list contacts for receiving an excellent profit out of the future item up for auction. Now we know why he failed, he never had a passion for what he was selling on eBay and in short and precise words- he never reached the right wholesale distributors for getting the best possible price in order to beat his niche competitors.<br />
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So, what do I sell on eBay for a profit? I would sell something that I feel passionate about, I could sell something that I feel knowledgeable and that is profitable at the same time. That is what I do on eBay every single year. You should start doing the same, as for me- it changed my life.<br />
<br />
Joaquin Reveron http://www.videogamesmystery.com is a leading expert in online and offline businesses. His focus today is on assisting people create wealth through a Wholesale Video Games http://www.videogamesmystery.com business.<br />
<br />
]]></description>
 <category>PowerSellers</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=39</comments>
 <pubDate>Sun, 13 Aug 2006 18:59:49 -0500</pubDate>
</item><item>
 <title><![CDATA[Lights, Camera, Ebay - Taking Pictures That Sell]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=38</link>
<description><![CDATA[Worth a Thousand Words One of the biggest things you can do to build potential eBay buyers? confidence is to accent your listings with good, quality photos. Shoppers may not believe something just because you say it, but they will believe it if they see it with their own eyes. Showing them the condition of your item is just as important as telling them about it.The Right Equipment<br />
<br />
While it?s not necessary to run out and buy the fanciest camera, there are a few features that can help you take pictures that let your customers know precisely what they?re buying. These may be worth investing in:<br />
<br />
?Macro Capability for Close-Ups. For extremely large items?your Buick, for example?a zoom feature that lets you focus from 10 or 12 inches is sufficient. But for smaller items, like jewelry or stamps, where you need to capture details, you should be able to focus from ? an inch to 2 inches away. If you focus from closer than your camera?s rated for, your pictures won?t turn out, so measure the distance you?re shooting.<br />
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?Aperture Priority (also called Aperture Value). This allows you to control and extend which parts of the photo?from foreground to background?are in focus. You may need to have more than one plane in focus, such as the mount and the item sitting on it. You should be able to check the spec sheet or the manufacturer?s website to see if a camera has this feature. Or you can go to http://DPReview.com, and look in their camera section under the brand and model specifications.<br />
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?Manual White-Balance. All light has color?house lights, sunlight, reflector lights, it doesn?t matter. This color shows up in photos, which is why you often see pictures where everything seems to have a green, red, or blue cast to it. A white balance lets your camera read and adjust to whatever light you?re in, so your photos give an accurate representation of your item?s appearance.<br />
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Shedding Some Light<br />
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Lighting your object well is essential to having clear, detailed pictures. You don?t have to buy an expensive lighting kit, reflectors, and soft-boxes. According to Daniel Grotta and Sally Weiner-Grotta, contributing editors of PC Magazine and authors of Shooting for Dollars?Simple Photo Techniques for Greater EBay Profit, you can set up your whole studio on a shoestring budget. Says Grotta, ?We set up a studio in our laundry room for under twenty dollars. It was just a background cloth with two clamps and two reflector lights that we bought in a hardware store.?<br />
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Getting great pictures for your listings isn?t hard. Lighting your photos sounds very complicated. But assures Weiner-Grotta, ?In essence all you have to do is flood an [object] with light to make sure it?s well-illuminated?Just play around with placing the lights at different angles, and see how that affects things. After a day of experimenting, you should have control over it.?<br />
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Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!<br />
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]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=38</comments>
 <pubDate>Wed, 09 Aug 2006 21:36:09 -0500</pubDate>
</item><item>
 <title><![CDATA[eBay Or A Web Site?]]></title>
 <link>http://www.ultimatepowerseller.com/index.php?itemid=36</link>
<description><![CDATA[I am a professional Internet marketer. I deal with the issue of driving traffic to web sites and converting that traffic into customers. My wife runs an eBay-based business selling vintage clothes. She likes using eBay. It has a built-in user base of well over 100 million users and offers the tools to allow her to accept several different forms of payment, including credit cards and PayPal. eBay also allows her to operate a Web store, while also selling items via auction. eBay allows anyone with a computer and Internet access to go into business for themselves. A lot of people are making a lot of money on eBay. However, a letter my wife recently received from eBay has bothered her to the point where she is seriously considering pulling out of eBay and running her business through her own standalone site. eBay claims that it is losing money on the stores that it hosts, because so much of eBay's inventory is now contained in the stores rather than in the auctions. To counter this, eBay is dramatically raising its fees for items listed in eBay stores.<br />
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The argument that eBay is losing money by hosting stores sounds like crap to me. Web hosting is dirt cheap. Web hosting for a small business can be purchased for $5 per month, with more hard drive space and bandwidth than a typical web site would ever need. eBay store hosting starts at about $16 per month for the basic store, which is heavy in mandatory eBay-branded top level content. eBay is raising the base fee to list an item in a store from 2 cents to 7-10 cents - up to a 500% increase.<br />
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So the question is: is it worth it to continue to do business on eBay when it is so much more cost effective to do business with a standalone web site?<br />
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I believe the answer is to use a combination. eBay delivers customers. It is a great way to build a customer base. If you are just establishing your online business, the following would be a strong formula for acquiring customers:<br />
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1. Set up an eBay store. Make it look as good as you can. Stock it with products.<br />
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2. Start running auctions. Use the auctions to drive eBay traffic to your stores. Do this consistently, placing some number of items up for auction every week. I suggest ending your auctions on Sunday night.<br />
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3. Maintain consistent inventory in your store. Try to get visitors to your store to leave their email address. What you want to do is get people returning to your store on a regular basis to check out what you have.<br />
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4. Build a standalone web site, outside of eBay. Populate your new store's inventory with the same products you sell on eBay.<br />
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5. Contact your eBay store customers and tell them about your new web site. If your ecommerce platform allows, give your existing eBay customers a coupon to use at your new site.<br />
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6. Use search engine optimization, pay-per-click marketing, articles, etc., to drive new traffic to your site. This step will be a lot of work and will require a lot of planning, but it is critical to your success.<br />
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7. Gradually phase out your eBay store. When you are confident that all of your old customers now know about your new site and the new site is picking up customers on its own, then shut your eBay store down. Give yourself a pat on the back.<br />
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OR<br />
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You may choose to continue to run your eBay store in addition to your own web site. If eBay continues to generate business for you and the fees still allow you to show a good profit on the items you sell, then you might as well continue to use it.<br />
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When all is said and done, you will have used eBay as a stepping stone to establish your online business. If you already have an eBay store and have been running auctions, then you may start at Step 4 above.<br />
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Now...this is probably not the way eBay wants its customers to operate. The company has built an incredible platform to allow anyone to conduct business online. But the fact is, with its recent hike in fees, it is becoming less and less economically feasible to use eBay as a way to conduct business. We believe that using this kind of strategy is a good way to take advantage of eBay to build your business, but then shift to a more economical ecommerce platform to maximize your profitability.<br />
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This article is a very high level sketch of a way to establish an ecommerce business. There are many details to fill in. You might want to seek the help of an experienced web site designer and Internet marketing professional.<br />
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Call Jerry Work at 1-888-299-4837 or email info@workmedia.net for help maximizing the effectiveness of your online marketing campaign. We help businesses: drive more traffic to their web site, convert more traffic into customers, and make more money. Contact the Work brothers or get more Internet marketing advice at http://www.workmedia.net.<br />
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]]></description>
 <category>Ebay Seller Secrets</category>
<comments>http://www.ultimatepowerseller.com/index.php?itemid=36</comments>
 <pubDate>Sun, 06 Aug 2006 04:28:19 -0500</pubDate>
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